Apenas 17 minutos de vídeos no YouTube podem acabar com o preconceito, revela estudo
Assistir a apenas 17 minutos de YouTubers falando sobre suas lutas com a saúde mental diminui o preconceito, sugeriu uma pesquisa da Universidade de Essex.
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Pontuações preconceituosas implícitas (medidas pelo IAT) pré e pós-intervenção para cada condição. Valores positivos (resp. negativos) de d representam menos (resp. mais) preconceito em relação a pessoas com problemas de saúde mental (wrt problemas de saúde física). Crédito: Relatórios Científicos (2022). DOI: 10.1038/s41598-022-17487-3.
Assistir a apenas 17 minutos de YouTubers falando sobre suas lutas com a saúde mental diminui o preconceito, sugeriu uma pesquisa da Universidade de Essex.
As percepções dos espectadores sobre os transtornos diminuíram com o preconceito em relação à saúde mental caindo 8% e os níveis de ansiedade intergrupo caindo 11%.
O estudo, publicado na Scientific Reports , explorou como as conexões sentidas pelas pessoas em relação aos criadores do YouTube que assistem - conhecidas como relações parassociais - podem afetar o comportamento.
Como parte da pesquisa, centenas de pessoas assistiram a vídeos de uma mulher que revelou ter transtorno de personalidade limítrofe (BPD) e discutiu equívocos comuns sobre sua condição.
Depois de assistir a apenas 17 minutos de seu conteúdo, os níveis de preconceito explícito e ansiedade intergrupo caíram.
Uma pesquisa de acompanhamento uma semana depois sugeriu que níveis mais baixos de preconceito foram mantidos e cerca de 10% dos participantes tomaram medidas que apoiam ainda mais as iniciativas de saúde mental, como arrecadação de fundos.
O estudo foi liderado pelo Dr. Shaaba Lotun, que disse: "Esta é uma pesquisa empolgante e vital, considerando o impacto que o conteúdo on-line tem na vida das pessoas".
"Existem mais de 2,5 bilhões de usuários ativos no YouTube todos os meses e isso pode ter um grande impacto na conversa global."
“Queríamos ver se um criador falando sobre seu distúrbio de saúde mental poderia impactar positivamente as pessoas que o assistem”.
“Parece que este é o caso, e sinais de que níveis mais baixos de preconceito têm um impacto de longo prazo é um caminho interessante a ser explorado”.
No total, 333 participantes com idade média de 26 anos participaram do estudo online , com 191 mulheres, 126 homens e 3 pessoas não binárias estudadas.
Eles foram divididos em três grupos e exibidos vídeos diferentes com um conjunto de conteúdo sobre a criadora revelando seu diagnóstico de BDP.
Os participantes realizaram uma série de tarefas para medir suas percepções de BPD e condições gerais de saúde mental com uma pesquisa de acompanhamento adicional ocorrendo uma semana depois.
Espera-se agora que o estudo seja expandido para explorar como os relacionamentos parassociais e o conteúdo online podem moldar as percepções da comunidade LGBTQ+ e de outras comunidades minoritárias.
O Dr. Lotun acrescentou: "Apresentadores de notícias, personagens fictícios , criadores de mídia social - todos formam relacionamentos unilaterais com o mundo ao seu redor."
"Mais de 250 milhões de horas de vídeo são assistidas no YouTube todos os dias, e a mídia social permite que pessoas de todas as comunidades compartilhem suas histórias em seus próprios termos."
"Obviamente, há um outro lado dos aspectos positivos que isso pode trazer, com criadores de má fé capazes de incitar preconceito e espalhar ódio."
“Muito foi escrito e relatado sobre o efeito negativo que a mídia social pode ter em todas as nossas vidas, mas eu queria ver se também poderia ser aproveitado como uma ferramenta para melhorar a sociedade”.
“É emocionante explorar o impacto positivo em larga escala que isso pode ter para aumentar a compreensão e diminuir o preconceito na sociedade”.
Mais informações: Shaaba Lotun et al, Relações parassociais no YouTube reduzem o preconceito em relação a problemas de saúde mental, Relatórios científicos (2022). DOI: 10.1038/s41598-022-17487-3
Informações do jornal: Relatórios Científicos